Deskripsi Pekerjaan
Join PT Bossland Archi Pratama, a premier name in the aluminium industry, and take the helm of our digital growth strategy. We are seeking a dynamic and results-driven Sales & Digital Marketing professional to elevate our brand presence and drive sales for our premium range of aluminium doors and windows.
In this pivotal role, you will be the architect of our digital narrative, crafting compelling campaigns that resonate with homeowners, architects, and contractors. You will not only manage our online channels but also translate digital engagement into tangible business growth. We pride ourselves on a competitive compensation package, performance-based bonuses, and a clear trajectory for professional development in a stable corporate environment.
As a key player in our marketing team, you will bridge the gap between our high-quality products and our target audience, ensuring our brand remains the top choice for renovation and construction projects in the region.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies tailored to the aluminium construction and home improvement sector.
- Manage and optimize social media platforms (Facebook, Instagram, LinkedIn) to increase brand visibility and engage with potential clients.
- Oversee SEO initiatives to improve search engine rankings for key product keywords such as aluminium doors and windows.
- Conduct in-depth market research to identify industry trends, competitor activities, and customer pain points.
- Collaborate with the sales team to create compelling marketing collateral, brochures, and promotional materials.
- Monitor and report on key performance indicators (KPIs) including lead generation, conversion rates, and campaign ROI.
- Maintain and update the CRM database to ensure accurate tracking of sales pipelines and customer interactions.
- Represent the company at industry exhibitions and networking events to build strategic partnerships.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in sales and digital marketing, preferably within the construction materials, architecture, or home improvement industry.
- Strong understanding of digital marketing tools, including Google Analytics, SEO best practices, and social media advertising.
- Excellent verbal and written communication skills in Indonesian and English.
- Self-motivated individual with a results-oriented mindset and the ability to work both independently and within a team.
- Familiarity with product photography and basic video editing is a significant plus.
- Willingness to travel for site visits, client meetings, and industry events.