Deskripsi Pekerjaan
Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) for BRI Finance and lead transformative marketing initiatives in Indonesia's dynamic financial sector. This strategic role requires a visionary leader to drive brand growth, develop comprehensive marketing strategies, and oversee digital transformation initiatives. You'll spearhead customer acquisition campaigns, optimize market penetration strategies, and collaborate with cross-functional teams to align marketing objectives with business goals. The position offers competitive compensation and the opportunity to shape the future of financial services marketing in Surabaya.
Tanggung Jawab
- Develop and execute integrated marketing strategies to enhance brand visibility and market share
- Lead digital transformation initiatives across all marketing channels and platforms
- Oversee budget planning and resource allocation for marketing campaigns
- Analyze market trends and consumer behavior data to identify growth opportunities
- Manage and mentor high-performing marketing teams
- Collaborate with product and sales teams to align marketing with business objectives
- Implement KPI tracking systems and optimize campaigns based on performance metrics
Kualifikasi
- Minimum Diploma-3 degree in Marketing, Business, or related field (Bachelor's degree preferred)
- 5+ years of progressive marketing experience with 3+ years in leadership roles
- Proven track record in developing successful marketing strategies in financial services
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in digital marketing tools and CRM systems
- Exceptional leadership and team management capabilities
- Strategic thinking with ability to execute tactical marketing plans