Deskripsi Pekerjaan
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) for Banking and lead transformative marketing strategies in Indonesia's dynamic financial sector. We're seeking a visionary leader to drive brand growth, enhance customer engagement, and position our banking solutions as market leaders. This role offers competitive compensation and comprehensive benefits including:
- UMK-compliant base salary
- Full BPJS Kesehatan (Health Insurance)
- BPJS Ketenagakerjaan (Social Security)
- Performance-based incentives
Contribute to our mission of making banking services more accessible and innovative while developing high-performing marketing teams. Ideal candidates will bring proven experience in financial services marketing and strategic leadership.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for banking products and services
- Lead digital transformation initiatives across customer acquisition channels
- Manage marketing budget allocation and ROI optimization
- Drive brand positioning and market differentiation in competitive banking landscape
- Lead cross-functional teams to deliver integrated marketing campaigns
- Analyze market trends and consumer behavior to inform strategic decisions
- Oversee CRM implementation and customer retention programs
Kualifikasi
- Minimum 7 years in banking/financial services marketing with 3+ years in leadership
- Proven track record in developing successful marketing strategies for financial products
- Expertise in digital marketing, analytics, and CRM systems
- Strong understanding of Indonesian banking regulations and market dynamics
- Exceptional strategic planning and team management skills
- Advanced degree in Marketing, Business, or Finance
- Proficiency in marketing automation and data-driven decision making