Deskripsi Pekerjaan
Join Transportation Solutions Indonesia as a Marketing Associate and drive impactful campaigns that bridge strategic vision with real-world execution. In this pivotal role, you'll own the end-to-end implementation of GrabKios marketing initiatives, transforming abstract strategies into measurable results. Leverage your creativity and analytical skills to craft compelling narratives across digital and traditional channels, ensuring maximum brand visibility and customer engagement. Collaborate with cross-functional teams to develop data-driven campaigns, optimize performance through continuous testing, and deliver actionable insights that fuel business growth. If you're passionate about innovative marketing and eager to shape the future of transportation solutions, this is your opportunity to make a tangible impact.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for GrabKios campaigns
- Plan and coordinate multi-channel marketing initiatives (digital, social, traditional)
- Create engaging content aligned with brand messaging and audience preferences
- Analyze campaign performance metrics and optimize ROI
- Collaborate with product and sales teams to align marketing objectives
- Conduct market research to identify trends and competitive insights
- Manage marketing budgets and resource allocation effectively
- Prepare detailed campaign reports and performance dashboards
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in marketing campaign execution
- Strong analytical skills with proficiency in data interpretation tools
- Excellent written and verbal communication skills in English and Indonesian
- Proficiency in digital marketing platforms (Google Ads, Facebook Ads Manager)
- Creative thinking with ability to develop innovative solutions
- Project management experience with ability to meet deadlines
- Knowledge of transportation or tech industry preferred