Deskripsi Pekerjaan
Join our dynamic remote team as a Media Buyer and become the driving force behind successful lead generation campaigns for businesses across Malaysia. In this pivotal role, you'll leverage your expertise in Meta advertising to create, optimize, and scale high-impact ad campaigns on Facebook and Instagram. You'll collaborate closely with clients to understand their unique objectives and develop data-driven strategies that maximize ROI while ensuring quality lead generation.
As a key member of our digital marketing team, you'll stay ahead of industry trends, continuously refine targeting parameters, and conduct A/B testing to enhance campaign performance. This position offers the flexibility of remote work while providing opportunities to grow your skills in digital advertising analytics, client relationship management, and strategic campaign planning. If you're passionate about connecting businesses with their ideal customers through innovative paid media solutions, we want to hear from you.
Tanggung Jawab
- Manage and optimize Meta ad campaigns (Facebook/Instagram) to achieve lead generation KPIs
- Conduct market research to identify target audiences and effective ad placements
- Monitor campaign performance metrics (CTR, CPC, CPA) and adjust strategies accordingly
- Collaborate with clients to develop tailored advertising strategies aligned with business goals
- Analyze campaign data and generate comprehensive performance reports
- Manage advertising budgets efficiently across multiple client accounts
- Stay updated on Meta platform updates and digital advertising best practices
- Work cross-functionally with creative teams to develop compelling ad assets
Kualifikasi
- Proven experience as a Media Buyer or Digital Marketing Specialist with focus on Meta advertising
- Strong analytical skills with ability to interpret campaign data and optimize performance
- Proficiency in Meta Ads Manager, Facebook Business Manager, and Google Analytics
- Experience developing data-driven strategies for lead generation campaigns
- Excellent communication skills for client relationship management and reporting
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Ability to work independently in a remote team environment
- Demonstrated success in achieving ROI targets for paid advertising campaigns