Deskripsi Pekerjaan
Are you passionate about turning raw data into compelling business stories? Nestle is seeking a skilled Marketing Analytics Specialist to join our dynamic team in Meycauayan City. In this pivotal role, you will be responsible for interpreting complex data sets related to social media trends, digital brand performance, and marketing campaigns. Your analytical insights will directly influence our strategic decisions, ensuring our marketing efforts yield maximum ROI and drive growth in the Philippine market. We offer a collaborative environment where your technical expertise will have a tangible impact on our brand's success. If you have a knack for numbers and a passion for digital marketing, we want to hear from you.
Tanggung Jawab
- Analyze social media metrics and digital campaign performance to uncover actionable insights.
- Develop and maintain comprehensive dashboards to track key performance indicators (KPIs) across all channels.
- Collaborate with cross-functional marketing teams to align data strategies with broader business goals.
- Prepare regular reports and presentations for stakeholders to communicate complex findings effectively.
- Identify trends and opportunities to optimize marketing spend and improve brand positioning.
- Ensure data accuracy and integrity across all marketing touchpoints and reporting systems.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Data Science, or a related field.
- Proven experience in marketing analytics, social media analytics, or digital marketing.
- Proficiency in data analysis tools such as Google Analytics, SQL, and Microsoft Excel.
- Strong understanding of digital marketing channels and brand performance metrics.
- Excellent analytical and problem-solving skills with a keen attention to detail.
- Strong communication skills, both verbal and written, to convey complex data to non-technical audiences.