Deskripsi Pekerjaan
Are you a data-driven marketing professional looking for your next challenge? M-Commerce Corporation is seeking a talented Ads Specialist to lead our digital advertising efforts. In this pivotal role, you will be responsible for planning, executing, and optimizing paid media campaigns across major platforms including Google Ads and Meta (Facebook & Instagram).
You will act as the bridge between creative strategy and analytical performance, ensuring every peso spent translates into measurable growth and high-quality leads. If you thrive in a dynamic environment and have a passion for turning data into compelling advertising stories, we want to meet you.
Tanggung Jawab
- Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
- Conduct comprehensive keyword research and audience segmentation to maximize campaign reach.
- Analyze daily performance metrics (KPIs) and adjust bids, budgets, and targeting strategies in real-time.
- Develop compelling ad copy and collaborate with designers to create high-converting visual assets.
- Generate detailed performance reports and present insights to stakeholders.
- Stay abreast of the latest digital marketing trends and platform algorithm updates.
- Collaborate with the broader marketing team to align ad campaigns with overall business objectives.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 2 years of experience managing paid media campaigns (Google Ads, Meta Ads).
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent command of the English language, both written and verbal.
- Familiarity with marketing analytics tools such as Google Analytics and Google Tag Manager.
- Proficiency in Microsoft Office Suite and campaign management software.
- Highly organized with a keen attention to detail.