Deskripsi Pekerjaan
Join Pengiklan Anonim as an Assistant Brand Manager and drive impactful marketing strategies for FMCG products in Jakarta's dynamic retail landscape. This role offers a unique opportunity to shape brand visibility and sales performance across modern trade (MT) and general trade (GT) outlets. You'll collaborate with cross-functional teams to design and execute promotional campaigns that resonate with Indonesian consumers while optimizing market share growth. The position requires a strategic thinker with hands-on experience in campaign management, market analysis, and performance tracking. You'll play a pivotal role in bridging brand objectives with on-ground execution, ensuring consistent messaging across diverse retail channels while adapting to Indonesia's evolving consumer trends.
Tanggung Jawab
- Develop and implement promotional strategies for FMCG products in MT/GT outlets
- Analyze sales data and market trends to optimize campaign performance
- Coordinate with sales teams to align promotional activities with sales targets
- Monitor competitor activities and identify market opportunities
- Manage promotional budgets and resource allocation efficiently
- Prepare performance reports and insights for brand growth initiatives
- Collaborate with creative teams on campaign development and execution
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years experience in brand management or FMCG marketing
- Strong analytical skills with data-driven decision-making ability
- Experience managing promotional campaigns in Indonesian retail markets
- Proficiency in market research and consumer behavior analysis
- Excellent communication and stakeholder management skills
- Ability to work in fast-paced environment with tight deadlines