Deskripsi Pekerjaan
Join Erajaya's dynamic marketing team as a Brand Manager and drive the strategic direction of our brand portfolio. This pivotal role requires you to align comprehensive brand strategies with overarching business objectives, focusing on brand positioning, identity development, and market differentiation. You'll lead cross-functional initiatives to create compelling brand narratives that resonate with target audiences while ensuring consistent messaging across all touchpoints. The position demands proactive market analysis, competitor benchmarking, and data-driven decision-making to enhance brand equity and market share. Collaborate with creative, sales, and digital teams to execute integrated campaigns that maximize brand visibility and customer engagement.
As a Brand Manager at Erajaya, you'll be instrumental in shaping brand perception through innovative marketing strategies, digital transformation initiatives, and customer-centric approaches. Your expertise will help navigate evolving market trends while maintaining brand authenticity and competitive advantage. This opportunity offers the chance to work within Indonesia's premier retail technology company, contributing to brand excellence in a rapidly expanding digital ecosystem.
Tanggung Jawab
- Develop and implement comprehensive brand strategies aligned with business objectives
- Define brand positioning, messaging, and visual identity guidelines
- Conduct market research and competitor analysis to identify growth opportunities
- Lead cross-functional teams in executing integrated marketing campaigns
- Monitor brand performance metrics and optimize strategies based on data insights
- Manage brand budgets and ensure cost-effective marketing initiatives
- Collaborate with product teams to align brand strategies with product launches
- Oversee digital brand presence and social media engagement strategies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 5 years of brand management experience in consumer markets
- Proven track record of developing successful brand strategies
- Strong analytical skills with ability to interpret market data
- Expertise in brand positioning, messaging, and visual identity development
- Experience managing cross-functional marketing teams
- Proficiency in marketing analytics tools and digital marketing platforms
- Excellent communication and stakeholder management skills