Deskripsi Pekerjaan
We are seeking a dynamic Content Marketing Executive to drive sales growth through innovative digital content strategies. Join Guna Tropikalindo Abadi's marketing team to craft compelling narratives that engage audiences and convert prospects into loyal customers. In this role, you'll develop content ecosystems across digital platforms while aligning with our brand identity and business objectives. You'll collaborate with cross-functional teams to create data-driven content calendars, analyze performance metrics, and optimize engagement strategies. The ideal candidate combines creativity with analytical rigor to position our brand as an industry leader in Lembang's competitive market.
This position offers the opportunity to shape our content marketing vision while working with a passionate team dedicated to excellence. You'll gain hands-on experience with modern marketing tools and methodologies while contributing directly to revenue growth. If you're passionate about storytelling and digital innovation, we invite you to apply and help us elevate our brand presence.
Tanggung Jawab
- Develop and execute content marketing strategies aligned with sales targets
- Create engaging content including blog posts, social media updates, email campaigns, and video scripts
- Manage content calendars and ensure consistent publication across digital channels
- Analyze content performance metrics and optimize strategies for maximum ROI
- Collaborate with sales teams to create lead-nurturing content
- Research industry trends and audience preferences to inform content strategy
- Coordinate with design teams to produce visually compelling content assets
- Implement SEO best practices to improve content visibility
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in content marketing or digital communications
- Proven track record of creating content that drives sales conversions
- Proficiency in SEO/SEM principles and content analytics tools
- Excellent writing, editing, and proofreading skills in English and Bahasa Indonesia
- Experience with CMS platforms like WordPress or HubSpot
- Strong project management and organizational abilities
- Creativity with data-driven problem-solving mindset