Deskripsi Pekerjaan
Join our innovative team at Wing Assistant as a Digital Marketing Specialist with expertise in Klaviyo and retention marketing strategies. We're seeking a results-driven professional who can help our e-commerce and clinic clients maximize customer lifetime value through targeted email campaigns, automation workflows, and data-driven retention initiatives.
In this dynamic role, you'll be responsible for crafting compelling marketing messages that resonate with diverse audiences across multiple industries. Your expertise in Klaviyo will be crucial in developing sophisticated email sequences, segmenting audiences effectively, and optimizing campaigns for maximum engagement and conversion.
As a key member of our marketing team, you'll collaborate with cross-functional partners to implement comprehensive retention strategies that reduce churn and increase customer loyalty. This position offers the opportunity to work with cutting-edge marketing technologies and develop campaigns that directly impact business growth and revenue.
If you're passionate about leveraging data to drive marketing success and have a proven track record in email marketing automation, we encourage you to apply. Join us in shaping the future of digital marketing for our expanding client base in the thriving Philippine market.
Tanggung Jawab
- Develop and execute comprehensive email marketing strategies using Klaviyo automation workflows for e-commerce and clinic clients
- Create and optimize email campaigns, including welcome series, abandoned cart sequences, and post-purchase follow-ups
- Analyze campaign performance metrics to identify optimization opportunities and implement data-driven improvements
- Segment audiences based on customer behavior, purchase history, and engagement patterns for targeted messaging
- Design and implement retention strategies to increase customer lifetime value and reduce churn rates
- Collaborate with design and content teams to create compelling email templates and landing pages
- Stay current with email marketing trends, platform updates, and industry best practices
- Generate regular performance reports and insights for clients, demonstrating ROI and campaign effectiveness
Kualifikasi
- Proven experience as a Digital Marketing Specialist with at least 2-3 years of focus on email marketing and retention strategies
- Expert-level proficiency in Klaviyo platform with demonstrated success in creating complex automation workflows
- Strong analytical skills with the ability to interpret data and make actionable recommendations
- Experience working with e-commerce platforms and understanding of customer journey mapping
- Excellent copywriting skills with the ability to craft compelling messaging for diverse audiences
- Familiarity with A/B testing methodologies and email marketing best practices
- Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment
- Strong communication skills with the ability to present complex data and insights clearly to clients