Deskripsi Pekerjaan
Join Accor, a global hospitality leader, as a Digital Specialist and drive our digital transformation journey. We're seeking a commercially savvy innovator to amplify our brand presence, optimize customer engagement, and convert digital interactions into measurable business growth. In this dynamic role, you'll spearhead end-to-end digital campaigns across multiple channels, leveraging data-driven insights to enhance user experiences and maximize ROI. Accor offers a collaborative environment where creativity meets analytics, empowering you to shape the future of our digital ecosystem while working with industry pioneers. If you're passionate about digital innovation and ready to make an impact in one of the world's most vibrant markets, this is your opportunity to thrive.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance metrics and optimize tactics to improve conversion rates and customer engagement
- Lead digital content creation and curation to align with brand voice and market trends
- Collaborate with cross-functional teams to integrate digital initiatives with broader marketing objectives
- Monitor industry innovations and emerging technologies to maintain competitive advantage
- Manage digital budgets and report on ROI to stakeholders
- Enhance user journey mapping to improve website/app conversion funnels
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field with 3+ years digital marketing experience
- Proven expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs)
- Strong analytical skills with ability to translate data into actionable strategies
- Experience managing multi-channel digital campaigns with measurable ROI
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Excellent project management skills with ability to meet deadlines
- Creative mindset with understanding of UX/UI principles
- Fluency in English with strong communication and presentation skills