Deskripsi Pekerjaan
Join TikTok's Business Marketing Team at the forefront of digital innovation! As a Marketing Manager - Special Projects, you'll empower brands of all sizes to authentically connect with diverse audiences through the power of short-form video. This strategic role requires you to spearhead high-impact marketing initiatives that drive brand awareness, engagement, and measurable results in TikTok's dynamic ecosystem. You'll collaborate with cross-functional teams to develop creative campaigns, analyze market trends, and optimize marketing strategies that leverage TikTok's unique platform capabilities. Your expertise will directly influence how brands navigate the ever-evolving digital landscape, making you a pivotal force in shaping TikTok's marketing future.
Tanggung Jawab
- Lead end-to-end execution of strategic marketing projects and campaigns for TikTok's brand and key partners
- Develop innovative marketing strategies aligned with business objectives and market trends
- Collaborate with creative, sales, and product teams to ensure cohesive campaign execution
- Analyze campaign performance data to derive actionable insights and optimize ROI
- Manage project timelines, budgets, and stakeholder communications
- Identify emerging opportunities in digital marketing and platform features
- Build and maintain strong relationships with brand partners and internal stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
- 5+ years of progressive marketing experience with 2+ years in project management
- Proven success in developing and executing multi-channel marketing campaigns
- Expertise in digital marketing tools, analytics platforms (e.g., Google Analytics, TikTok Analytics)
- Strong strategic thinking with data-driven decision-making capabilities
- Exceptional communication and cross-functional collaboration skills
- Deep understanding of social media platforms and digital marketing trends