Deskripsi Pekerjaan
Join Gastronova Hospitality Group Corp. as a Marketing Strategist (Food and Beverage) and drive the future of our culinary brands. We're seeking a visionary professional to craft innovative marketing strategies that amplify brand presence, deepen customer engagement, and accelerate growth across our diverse F&B portfolio. In this dynamic role, you'll analyze market trends, consumer behavior, and competitive landscapes to develop data-driven campaigns that resonate with our target audience. You'll collaborate with cross-functional teams to create compelling brand narratives while optimizing digital and traditional channels for maximum impact. If you're passionate about transforming marketing insights into measurable business results in the vibrant Philippine food scene, this is your opportunity to shape the next generation of gastronomic experiences.
Tanggung Jawab
- Develop comprehensive marketing strategies to enhance brand visibility and drive customer acquisition across multiple F&B concepts
- Conduct market research and competitive analysis to identify growth opportunities and emerging trends
- Design and execute integrated marketing campaigns across digital, social, and traditional channels
- Analyze campaign performance metrics to optimize ROI and refine marketing approaches
- Collaborate with product development teams to align marketing initiatives with culinary innovations
- Manage brand storytelling across all touchpoints to maintain consistent brand voice
- Monitor industry regulations and compliance requirements affecting F&B marketing
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- 3+ years of experience in marketing strategy, preferably in food and beverage or hospitality
- Proven track record of developing successful brand growth campaigns in competitive markets
- Expertise in digital marketing tools including SEO/SEM, social media platforms, and analytics
- Strong data analysis skills with ability to translate insights into actionable strategies
- Exceptional communication and stakeholder management capabilities
- Proficiency in market research methodologies and consumer behavior analysis
- Knowledge of Philippine F&B market dynamics and consumer preferences