Deskripsi Pekerjaan
Join MVP Asia Pacific's dynamic marketing team as a Paid Media Specialist and drive impactful digital campaigns from the comfort of your home office. We're seeking a data-driven innovator to spearhead our paid advertising strategies across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn. In this remote position, you'll leverage cutting-edge analytics to optimize ad spend, maximize ROI, and elevate our brand's digital footprint. You'll collaborate with cross-functional teams to translate business objectives into measurable media plans, conduct A/B testing to refine targeting, and stay ahead of industry trends to maintain competitive advantage. This role offers the flexibility of remote work while providing opportunities to grow your expertise in performance marketing within a supportive, results-oriented environment.
Tanggung Jawab
- Develop and execute comprehensive paid media strategies across PPC, social, and display platforms
- Manage campaign budgets (₱300k-₱500k monthly) with strict ROI optimization
- Analyze performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics and platform tools
- Create compelling ad copy, visuals, and landing pages aligned with brand guidelines
- Conduct audience research and segmentation for hyper-targeted campaigns
- Perform A/B testing on ad creatives, targeting parameters, and bidding strategies
- Generate detailed performance reports and present actionable insights to stakeholders
- Collaborate with SEO and content teams for integrated marketing campaigns
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field (or equivalent experience)
- 3+ years of hands-on paid media experience with Google Ads, Facebook Ads Manager, and LinkedIn Ads
- Proven track record of managing ₱1M+ annual ad budgets with measurable ROAS
- Advanced proficiency in analytics tools (Google Analytics, Adobe Analytics) and attribution modeling
- Strong understanding of conversion rate optimization (CRO) principles
- Excellent data visualization skills with tools like Google Data Studio or Tableau
- Certifications in Google Ads, Meta Blueprint, or similar preferred
- Ability to work independently with strong time management skills for remote collaboration