Deskripsi Pekerjaan
We are seeking an experienced APAC Partner Marketing Lead to build and execute OpenAI's regional marketing strategy with a focus on strategic partnerships and ecosystem development. This pivotal role will drive market expansion across Asia-Pacific by creating impactful collaborations with technology partners, industry influencers, and ecosystem enablers. You'll spearhead initiatives that amplify brand visibility, accelerate adoption, and generate measurable revenue growth through innovative go-to-market strategies.
The ideal candidate will develop comprehensive partner marketing frameworks, co-create integrated campaigns with key stakeholders, and establish scalable programs that leverage regional market dynamics. You'll work closely with cross-functional teams including product, sales, and communications to ensure seamless execution and alignment with global objectives. This position offers the opportunity to shape OpenAI's presence in one of the world's most dynamic tech ecosystems while driving tangible business outcomes.
Tanggung Jawab
- Develop and execute APAC partner marketing strategy aligned with global business objectives
- Identify, onboard, and nurture strategic technology partnerships across APAC markets
- Design and implement co-marketing campaigns, events, and ecosystem initiatives
- Drive partner-led demand generation and revenue growth programs
- Build and maintain C-level relationships with key partner stakeholders
- Measure and optimize partner marketing ROI through data-driven analytics
- Collaborate with regional marketing teams to ensure consistent brand messaging
- Monitor competitive landscape and identify emerging partnership opportunities
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 8+ years of partner/channel marketing experience with 3+ years in leadership
- Proven track record in building tech partner ecosystems in APAC markets
- Expertise in developing co-marketing strategies and joint GTM initiatives
- Strong network of relationships with APAC technology partners and influencers
- Advanced proficiency in marketing automation and CRM platforms
- Exceptional communication, negotiation, and stakeholder management skills
- Deep understanding of AI/ML industry trends and APAC market dynamics