Deskripsi Pekerjaan
Join Foodicious, Asia's emerging F&B ecosystem platform, as a Senior Digital Marketing Executive and spearhead our digital transformation journey. This pivotal role requires you to craft and execute innovative digital strategies that accelerate brand growth, generate qualified leads, and establish market leadership in the competitive food and beverage landscape. You'll own end-to-end campaign management across digital channels, leveraging data-driven insights to optimize performance and maximize ROI. Collaborate with cross-functional teams to develop compelling brand narratives that resonate with our diverse audience while staying ahead of evolving digital trends and consumer behaviors. If you're passionate about building scalable digital experiences and driving measurable business impact in the F&B sector, this is your opportunity to make a significant impact.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing channels
- Lead end-to-end campaign execution from ideation to analysis, ensuring alignment with business objectives
- Analyze performance data using Google Analytics and marketing automation tools to identify optimization opportunities
- Manage paid advertising budgets across platforms (Google Ads, Meta Ads) to maximize lead generation and conversions
- Collaborate with product and sales teams to create integrated marketing campaigns that drive customer acquisition
- Conduct market research to identify emerging trends, competitor activities, and growth opportunities
- Maintain and enhance the company's digital brand presence across all touchpoints
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 3+ years of digital marketing experience
- Proven track record of developing and executing successful digital campaigns in the F&B or e-commerce sector
- Expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs) and paid advertising platforms
- Strong analytical skills with ability to translate data into actionable insights and recommendations
- Experience managing social media communities and content creation for brand engagement
- Proficient in marketing automation platforms (HubSpot, Mailchimp) and CRM systems
- Excellent project management skills with ability to prioritize tasks in fast-paced environments