Deskripsi Pekerjaan
Join Accor as a Senior Executive / Assistant Manager in Digital, Marketing & Communication and become the architect of our brand's digital narrative. In this pivotal role, you'll spearhead innovative digital campaigns, craft compelling social media strategies, and drive impactful public relations initiatives across Singapore and beyond. You'll collaborate with cross-functional teams to translate brand vision into engaging digital experiences that captivate audiences and drive measurable growth. This is your opportunity to shape Accor's digital footprint in a dynamic global hospitality environment while working with cutting-edge marketing technologies and data-driven methodologies.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social, web, and email channels
- Lead content creation and curation for brand storytelling across digital platforms
- Manage social media communities, engagement metrics, and influencer partnerships
- Coordinate PR initiatives including media relations, press releases, and crisis management
- Analyze campaign performance using data analytics tools to optimize ROI
- Collaborate with design teams to produce high-quality marketing assets
- Monitor industry trends and competitor activities to identify growth opportunities
- Manage digital marketing budgets and resource allocation efficiently
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3-5 years of experience in digital marketing with proven campaign management
- Expertise in social media platforms, SEO/SEM, and content marketing tools
- Strong analytical skills with proficiency in Google Analytics and marketing automation
- Exceptional written and verbal communication abilities
- Experience with PR/media relations and brand development
- Ability to manage multiple projects in a fast-paced hospitality environment
- Creative mindset with data-driven decision-making capabilities