Deskripsi Pekerjaan
We are looking for a passionate Senior Marketing Executive / Assistant Manager to join the dynamic team at Luen Heng F&B Sdn Bhd. In this pivotal role, you will play a key part in shaping our brand narrative and driving growth through innovative marketing strategies. You will execute integrated marketing campaigns, coordinate cross-functional teams, and drive brand awareness through impactful events and promotions.
As a senior member of our marketing team, you will be responsible for managing end-to-end marketing projects, from conceptualization to execution. We value creativity, strategic thinking, and the ability to deliver tangible results in a fast-paced F&B environment. If you are ready to take your career to the next level and lead high-impact marketing initiatives, we want to hear from you.
Tanggung Jawab
- Execute integrated marketing campaigns to enhance brand visibility and drive customer engagement.
- Coordinate with cross-functional teams to ensure seamless execution of marketing initiatives.
- Plan, organize, and manage corporate events, trade shows, and promotional activities.
- Analyze market trends, competitor activities, and consumer behavior to refine marketing strategies.
- Create compelling content for digital platforms, social media, and traditional media.
- Manage the marketing budget and ensure cost-effective allocation of resources.
- Prepare comprehensive reports and performance analytics to evaluate campaign success.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably within the F&B or FMCG industry.
- Strong project management skills with the ability to handle multiple priorities effectively.
- Excellent verbal and written communication skills in English and Malay (preferred).
- Proficient in using marketing tools, MS Office Suite, and CRM software.
- Demonstrated ability to lead teams and collaborate with diverse stakeholders.