Deskripsi Pekerjaan
Join Skills Development Academy as an SEO/SEM Specialist and drive digital growth through strategic search engine optimization and paid advertising initiatives. We're seeking a curious and data-driven marketer to enhance our online visibility and maximize ROI across digital channels. In this role, you'll leverage your passion for consumer behavior and search trends to develop, execute, and refine campaigns that resonate with our target audience. You'll collaborate with cross-functional teams to ensure alignment between SEO goals and content strategy while continuously optimizing performance based on analytics insights. If you thrive in a dynamic environment where data meets creativity and want to make a tangible impact on our digital footprint, this opportunity is for you.
Tanggung Jawab
- Develop and implement comprehensive SEO/SEM strategies to improve organic rankings and paid campaign performance
- Conduct in-depth keyword research and competitive analysis to identify growth opportunities
- Optimize website content, meta tags, and technical SEO elements for maximum visibility
- Manage PPC campaigns across Google Ads, Bing Ads, and social advertising platforms
- Monitor campaign KPIs using analytics tools and generate actionable performance reports
- Stay updated with algorithm changes, search trends, and digital marketing best practices
- Collaborate with content teams to align SEO initiatives with content calendar and business objectives
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- 3+ years of hands-on experience in SEO and SEM campaign management
- Proficiency with SEO tools (Google Analytics, SEMrush, Ahrefs) and PPC platforms
- Strong analytical skills with ability to interpret complex data and derive insights
- Proven track record of improving organic rankings and reducing CPC
- Excellent understanding of consumer behavior and search intent
- Certification in Google Ads, Analytics, or SEO preferred