Deskripsi Pekerjaan
At TikTok, our Global Business Solutions (GBS) team is at the forefront of connecting brands with the world's creative community. We are looking for a strategic and analytical Brand & Measurement expert to drive our product solutions across the APAC region. In this pivotal role, you will bridge the gap between complex product development and practical business needs, ensuring our advertising solutions effectively meet the measurement goals of our partners.
You will work closely with cross-functional teams to launch innovative features that empower brands to maximize their return on ad spend (ROAS) and deepen their engagement with TikTok's unique ecosystem. Join us in shaping the future of digital marketing and be part of a team that values creativity, data-driven insights, and significant impact.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies for TikTok’s Brand & Measurement products in the APAC region.
- Collaborate with product managers and engineering teams to define product requirements, roadmap features, and drive product launches.
- Analyze campaign performance data and market trends to identify optimization opportunities for advertisers and optimize ROAS.
- Serve as the primary point of contact for key clients and agency partners, acting as a trusted advisor on product capabilities.
- Create training materials, sales enablement decks, and presentations to educate internal teams and external partners on new product features.
- Conduct competitive analysis to ensure TikTok remains the market leader in brand measurement solutions.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- Minimum of 3-5 years of experience in digital marketing, ad operations, brand management, or product management.
- Strong understanding of data analytics, metrics, and ROAS measurement frameworks.
- Excellent communication and presentation skills, with the ability to translate technical concepts into business value.
- Proficiency in Microsoft Office Suite and CRM tools (e.g., Salesforce).