Deskripsi Pekerjaan
We are looking for a dynamic and strategic leader to join Nirwana Pasaraya as the Head of Marketing & Communication. In this key role, you will be responsible for driving the company's brand growth and market visibility in the Nusa Tenggara Timur region. You will lead a talented marketing team to develop and execute innovative strategies that not only enhance our brand image but also directly contribute to increased sales and revenue.
Your expertise will be crucial in analyzing market trends, understanding consumer behavior, and crafting compelling communication campaigns across various channels. By collaborating closely with the sales and operations teams, you will ensure that our marketing initiatives align perfectly with business objectives. If you are a results-oriented professional passionate about retail marketing and team leadership, we invite you to apply and help shape the future of our company.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive brand awareness and sales growth.
- Lead, mentor, and manage the marketing and communication team to ensure high performance and professional development.
- Oversee all brand communication activities, including public relations, advertising, and corporate messaging.
- Analyze market trends, competitor activities, and consumer insights to identify new opportunities for growth.
- Collaborate with the sales department to align marketing campaigns with revenue targets and customer acquisition strategies.
- Manage the marketing budget effectively and optimize ROI on all campaigns.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of experience in marketing, with at least 2-3 years in a leadership or managerial role.
- Proven track record of successfully increasing brand visibility and sales revenue in a retail or FMCG environment.
- Strong understanding of digital marketing tools, social media platforms, and traditional marketing channels.
- Excellent communication, negotiation, and presentation skills in English and Indonesian.
- Ability to work in a fast-paced environment and make data-driven decisions.