Deskripsi Pekerjaan
We are seeking a dynamic and results-oriented Marketing Associate to bridge the gap between high-level strategic planning and day-to-day execution. In this pivotal role, you will drive brand awareness and customer acquisition, specifically focusing on delivering impactful marketing campaigns for the GrabKios ecosystem. You will be responsible for turning strategic directives into actionable plans that resonate with our target audience.
As part of our team, you will manage the full lifecycle of marketing initiatives, from concept development to performance analysis. We are looking for a creative problem solver who thrives in a fast-paced, collaborative environment and is eager to contribute to the continuous growth of our marketing efforts. If you have a passion for data-driven storytelling and a knack for project management, we want to hear from you.
Tanggung Jawab
- Translate high-level marketing strategies into detailed execution plans for various campaigns and projects.
- Manage and execute end-to-end marketing campaigns for GrabKios, ensuring alignment with business objectives.
- Monitor campaign performance using analytical tools and provide actionable insights to optimize ROI.
- Collaborate with cross-functional teams, including design and content, to produce high-quality marketing assets.
- Conduct market research to identify emerging trends and identify new opportunities for brand growth.
- Assist in coordinating digital marketing initiatives, social media activities, and promotional events.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 1-2 years of proven experience in marketing, preferably within the F&B, retail, or e-commerce sectors.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Proficiency in Microsoft Office Suite and basic knowledge of marketing analytics tools (e.g., Google Analytics).
- Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.